The global inline skate brand, Micro Skate has officially launched into the UK, following a significant investment into its operations that will see a new bolstered kids’ range land with retailer, buyers, and stockists this year.
The company has picked up a substantial following among urban skaters worldwide with its range of inline skates under its Kids collections for children of all ages and skill levels, as well as its Urban range for older, more experienced skaters, plus accessories like helmets and safety equipment.
Micro Skate has garnered a strong following and is endorsed by some of the world’s leading urban skaters, including the likes of Ricardo Lino, Oksana Pervenenok, and Marta Skubis. Here in the UK, Micro Skate has already started to gain traction online among British youngsters through influencers such as Jack Tierney, a popular British inline skater with over 120,000 Instagram followers, and Nicola Torelli, who has created a buzz ahead of the UK launch with his viral videos and signature skating style.
Micro Skate UK said: “Micro Skate has over 20 years’ experience manufacturing inline skates of exceptional quality that exceed all global design and safety standards. During this time, it has gained quite the following among urban skaters.
“We’re excited to be bringing Micro Skate to the UK; partnering with retailers to give children who love to skate, and those who are keen to learn, the chance to get their hands on this internationally recognised brand.”
The range of skates launching in the UK includes models for complete beginners through to pro level, suitable for children and adults of all ages.
Micro Skate UK will be supporting retailers through significant investment in marketing activity. The brand has appointed Wonderer PR, a leading consumer agency, to manage a comprehensive media relations, brand partnership and influencer relations strategy to increase product appeal and raise brand awareness.
Robyn Ellis, Director at Wonderer PR, added: “The launch comes at a time when roller skating and roller blading are having a huge resurgence, particularly among tweens. In recent weeks #rollerbladingisback has gained momentum and has been trending on Instagram, while the #rollerskateschallenge has really taken off on TikTok.
“We don’t see the trend slowing down any time soon and are excited to launch some really creative campaigns as we support the growth of the brand here in the UK.”
Micro Skate UK also has a partnership with Zebra Skate London, a skate camp offering group and private lessons for adults and children who want to get involved with the sport. It plans to run public, media and influencer events to support retailers and stockists over the coming weeks.