New products, new logo, and a new collectable Klikbot make up Brainstorm’s 25th anniversary offering

New children’s microscopes, glow-in-the-dark dinosaur skeletons, a new logo and of course, Klikbot, a new collectable action figure, is part of the raft of new releases to come from Brainstorm Ltd as the firm celebrates its 25th anniversary this year.

The educational toy developer is marking the milestone throughout the year, and one of the new product launches will be the Klikbot, part of the company’s exclusive Stikbot range of pose-able action figures that allow kids to create their own stop-frame animations.

A new logo will also be unveiled to commemorate the 25th anniversary of Brainstorm this year.

Company founder Roseanne Kenealy established Brainstorm in 1995 as the European brand of the American educational company Brainstorm Toys.

Kenealy said: “It is hard to believe it’s been a quarter of a century but it’s testament to the team we have and the dedication and creativity they bring every day. The toy industry is a really exciting one to be in and one which we are proud to have been a part of for 25 years.”

In 2003, Kenealy and her co-directors acquired the company from the American parent and established its independence, making Brainstorm what it is today.

Nick Saunders, a company co-director, said: “There are several factors that have contributed to the longevity of Brainstorm, mainly our great team that always mucks in when required, having a real laugh along the way.

“We are proud of the fact that customers tend to stick with us and I like to think it’s because we treat them fairly with well-managed expectations and of course great, high-quality products.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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