Eolo Toys looks to ‘break the mould’ of collectables space with Popetz launch

Eolo Toys is looking to break the mould of the current collectables space with the September launch of its Popetz range of plush characters with motion-activated unique sounds.

The launch has been designed to bring new innovation to a market that has become “saturated with collectable plush and dolls”, according to Eolo Toys’ director, Alex Prieto. The range features 10 different characters to collect including monkey, unicorn, sloth, and koala.

Prieto said: “The market is saturated with collectable plush and dolls so we wanted to bring a point of difference by adding jumping features and motion activated unique sounds. We are excited that our new brands and products are performing at retail and is allowing us to innovate in this crowded space to offer retailers key price points with fresh new ideas.”

The new Popetz line-up will be supported by a strong marketing strategy and are suitable for kids aged three and upwards.

For business enquiries, UK customers can place orders by getting in touch with: uksales@eolohk.com, USA & Canada with usasales@eolohk.com any other territories please contact: sales@eolohk.com

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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