RH Smith & Sons – the parent company of the popular Smiffys fancy dress and party specialists – has acquired the US party and costume business Chasing Fireflies after its holding company went into administration.
Chasing Fireflies is a long-established brand name in the US, known for its wide product offering from occasion wear and costume to party lines. The brand has been a household name and a loyal customer of R H Smith for over a decade.
However, Chasing Fireflies struggled to maintain its brand value in recent years after numerous acquisitions. The move by R H Smith and Sons to acquire the brand will see the revival of the much-loved family favourite.
“As a brand that celebrates childhood, we will deliver the high-quality and unique product design that Chasing Fireflies is renowned for, along with excellent customer service that embodies the R H Smith and Sons ethos,” said Dominique Peckett, director at R H Smith.
Chasing Fireflies deals with numerous licensed and IP-driven dress up options for children. The business will now be housed under the larger RH Smith & Sons entity, who has – through Smiffys – built a reputation for quality dress up items, spanning licensed and non-licensed ranges.