The arts and crafts brand, Craft Buddy is expanding into the toy market with the launch of Frameables, its first product designed specifically for children.
Frameables makes use of the firm’s popular Crystal Art format for a range of crafting products that have been designed to help children develop motor skills as well as improve their hand-eye coordination.
Using its diamond painting technique, the new Frameables kits require children to pick up crystals using the included magic pen, and then place them onto their assigned place on the sticky canvas fabric. The kits come with colourful picture frames, allowing kids to display their creations.
Targeting children aged six and upwards, Frameables features an array of designs including cartoonish characters, and cute and cuddly animals such as unicorns, teddy bears, elephants, flying pandas and lions. The Crystal Art range has been endorsed by the Good Toy Guide for encouraging creativity amongst children as well as offering an escape from the rigours of everyday life.
Gary Wadhwani, co-director at Craft Buddy Ltd., explained: “From speaking with our international distributors, stockists such as London Zoo and Whipsnade gift shops, and several of our independent toy shop stockists, we have come to learn there is a wide range of Crystal Art fans, with the craft especially popular among children aged six to 10.
“This led to the development of Frameables, a range designed solely with children in mind. We have had a great response to them from retailers who stopped by our stand at Toy Fairs in both London and Nuremberg who really enjoyed the vibrant colours and skills-based benefits of the product for young children.”