Flair Just Play bolsters marketing team with appointment of Charlotte Rodgers

Flair Just Play has welcomed a new member to the marketing team in the form of Charlotte Rodgers who is taking up the role of marketing manager for the Just Play brands portfolio.

Under her remit will be Just Play portfolio brands such as PJ Masks, Hairdorables, and Spirit Riding Free.

Rodgers brings with her a wealth of toys marketing experience, having previously been with Mattel UK as brand manager for Fisher Price Licensed brands, Imaginext and Mega Bloks. Previous experience also includes two years at Vivid Imaginations working on toys, games and Crayola.

Emmanuelle Cadet, head of marketing, commented: “We are thrilled to welcome Charlotte to Flair. Her experience in building brands and partnerships with licensors will be a great asset to the team and key to the further success of the Just Play brand portfolio.”

Rodgers added: “I am really looking forward to working with the team at Flair and continuing to work on great brands and licenses with global partners. The brand plans for 2020 are looking really good and I am excited to work on executing these activations for the rest of the year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

TRENDS INSIGHT: KI’s Gary Pope on the power of nostalgia

When times are tough, we – much like hermit crabs – like to return to …