Acamar Films has signed Redan Publishing to launch a new stand-alone monthly magazine for its popular animated IP, Bing. The move follows the successful launch of the one-shot Bing title from the UK’s Kennedy Publishing.
Out now, Kennedy Publishing’s Everything Bing is a one-shot stand-alone magazine featuring activities such as making eggy heads, baking bunny biscuits, colouring, counting, matching and more. As well as a giant double-sided poster to pull out and keep, Everything Bing comes with a fun five-piece pizza play-set and 50 colourful stickers.
Meanwhile, Redan’s monthly magazine, Fun To Learn Bing, will launch in July. Every themed issue will include a story, interactive activities, recipes, crafts, a 12-page workbook with a cut-out Certificate of Fun, a letters page and lots of stickers which are integral to the activities within the magazine.
Each £3.99 issue will also come with a Bing branded cover mount gift.
Along with the new stand-alone magazines, Bing will also continue to make a regular appearance in both Redan’s Fun To Learn Friends and Immediate Media’s CBeebies Magazine.
Natalie Harvey, executive director of sales at Acamar Films said: “We’re delighted that Bing’s success last year in magazines, and generally with the debut of the new series and master toy launch, has led to a strong roll-out in 2020. Bing is going from strength to strength in the UK and we’re committed to creating quality content in all forms, including magazines, for our Bing fans and their grown-ups.”
In addition to magazines, Bing is set for a big year in books securing a spot as the only licensed character for World Book Day. Bing’s Splashy Story can be redeemed for free with a £1 World Book Day token, more than 15 million of which are being distributed across the UK and Ireland by World Book Day partners.