The Asmodee Group is doubling down on its licensing plans through a new strategy that will take the board game goliath’s portfolio of brands and IP into the interactive video games and digital games market.
In the firm’s latest move, it is opening the floodgates to developers in the video gaming sector, eyeing partnerships for physical game brands within its portfolio, including the likes of Dobble (Spot It), Ticket to Ride, Pandemic, Braintopia, Small World, KeyForge, or heavyweight titles like Legend of the Five Rings and Twilight Imperium.
The boardgame giant is urging developers looking for publishing partnerships, including development and marketing supports, to connect with Asmodee Digital via the unit’s COO Nicolas Godement. Developers and publishers looking to create interactive titles under license meanwhile, are being guided towards the Asmodee Entertainment team.
With more than 250 Asmodee games and IP in the company catalogue, there are many exciting new opportunities for developers and publishers in the interactive games market.
“Asmodee has established a world-leading platform for developing and publishing authentic and compelling digital versions of the best board and card games,” said Nicolas Godement, Asmodee Digital’s COO.
“Now, while we can’t wait to disclose some of the exciting titles we have been working on, and to sign new ones, we also look forward to working with the experienced licensing team at Asmodee Entertainment to further expand the range of interactive games based on our sterling array of Asmodee properties.”
Andy Jones, head of Asmodee Entertainment, added: “This is a fantastic opportunity for developers, publishers and of course, Asmodee Entertainment to enter into many new licensing partnerships and further explore the wealth of Asmodee titles through interactive games across all platforms and genres.
“We encourage developers and publishers to get in touch at firstname.lastname@example.org, and meet up with us at GDC in March.”