Wow! Stuff celebrates Innovation Award win at TOTYs for its Harry Potter Invisibility Cloak

Wow! Stuff spent the weekend celebrating a major win at the 2020 Toy of the Year Awards, where the UK toy firm took to the stage to collect the Innovation Award for its popular Harry Potter Invisibility Cloak.

Fighting off competition from the likes of industry giants such as Mattel and its Hot Wheels brand, Wow! Stuff managed to win the votes of not only the Awards’ judges but those from consumers, too.

The cloak was available globally in 2019 at a retail of approximately $60.00/£50.00/€60.00.

Wow! Stuff CEO Richard North, commented: “The new 2020 Junior Invisibility Cloak will have an SRP of just £35/€35.00/$35.00 making it especially attractive as it avoids the near 30 per cent tariffs imposed in certain countries.

“The play pattern and invisibility feature are every bit as good as the 2019 cloak, but at nearly half the price and off the back of winning the Toy of the Year for Innovation the Junior Invisibility cloak is gaining strong listings.”

Exhibiting at the New York Toy Fair Wow! Stuff’s stand also showed off a new collectable line called Wow! Pods which was featured in the Trends section, and according to North, is trending online at LinkedIn and other blogging sites.

“It’s a play and display collectable in physical and digital format with the brand positioned for ‘young fans of character brands’. It’s had the highest buy in at retail of any product we’ve launched to date,” said North.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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