A bountiful Toy of the Year Awards for Mattel ends with four major category wins

Mattel celebrated its most bountiful Toy of the Year Awards – the annual awards ceremony that precedes New York Toy Fair each year – to date, with a total of four wins across Action Figure of the Year, Game of the Year, Infant/toddler toy of the year, and Vehicle of the Year.

The 2020 Awards marked the most TOTY awards that Mattel has been handed in one year.

It was the Disney and Pixar Toy Story Basic Figures launched in partnership with Disney and Pixar that clinched the win this year in the Action Figure of the Year category, followed by a Game of the Year win for Mattel’s Pictionary Air. Its Fisher-Price Linkimals secured the win in the Infant/toddler Toy of the Year category, while Vehicle of the Year went to Hot Wheels’ Mario Kart Assorted Vehicle collection.

“We are driven to empower the next generation to explore the wonder of childhood and reach their full potential. We are honoured to have been recognised by the industry with four TOTY awards – which is strong validation that we are creating toys kids love,” said Steve Totzke, chief commercial officer, Mattel.

“Mattel is home to a world-class team and this is a true celebration of the work we do daily. It is also a testament to the strong support from our retail partners. These awards continue to show our momentum as New York Toy Fair begins.”

The Toy Association TOTY Awards are given to products for being the most outstanding, unique and creative toy introductions from the past year. Nominated products cover all aspects of the industry.

The TOTY ballot was overseen by the TOTY nominations committee, which is comprised of major retailers, Toy Association board members, toy trade journalists and academics. The awards are based on votes from toy retailers, media, Toy Association members and consumers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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