Home / Highlight / All Elite Wrestling gets into the ring with new toy line from Jazwares

All Elite Wrestling gets into the ring with new toy line from Jazwares

All Elite Wrestling, a new professional wrestling league that has slammed into the US, is about to enter the toy scene with its first line of action figures and role play collectables developed by Jazwares.

Featuring the All Elite Wrestling World Champion, Chris Jericho, Cody, The Young Bucks, Kenny Omega, Jon Moxley, and more the AEW Unrivalled line will be on display at Jazwares’ booth at New York Toy Fair running from February 22 to 26. The range will hit retailers across the US later this year.

The collectable action figures will boast 25 points of articulation, real 3D scanned likenesses, and a variety of accessories and authentic ring wear. Fans will be able to collect the stars of TNT’s weekly AEW Dynamite, including MJF, Darby Allin, Dr Britt Baker, Brandi Rhodes, Hangman Page, Jurassic Express and more.

 Each wave of releases will include limited edition and rare variants. Other authentic items for autumn 2020 will include the AEW Unrivalled: Action Ring to play-and-display figures and the AEW World Championship Title Belt, with even more formats and innovations in development for future seasons.

“AEW has very quickly become one of the most provocative, engaging and relevant wrestling brands of all time. It is a league embraced by generations of fans and collectors in a genre with a huge appetite for authentic product,” said Jeremy Padawer, EVP / partner Jazwares.

“We plan to build out the kind of programme that can appeal both to the display collector and also to younger fans who want a tangible way to play and interact with their heroes,” said Michael Rinzler, EVP / partner Jazwares.

“When AEW launched just over a year ago, we couldn’t have imagined there would be a toy line this soon, featuring our wrestlers, making its debut at Toy Fair in New York City,” said Dana Massie, chief marketing and merchandising officer.

“But, we’ve always known from the start that we have the greatest fans in the world, and we’re constantly looking for new ways to positively engage and connect with them in ways that matter. Our partnership with Jazwares ramps up our commitment to fan engagement, and we hope our fans will love the AEW action figures and collectibles representing the personalities who have become part of their lives each Wednesday on TNT, at our pay-per-view events and beyond.”

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