Zimpli Kids secures US expansion with Jay At Play distribution partnership

Zimpli Kids is expanding its global reach as it makes a play for the US market through a new partnership with the international distributor, Jay At Play.

Under the new relationship, Jay At Play will be introducing some new Zimpli Kids products to the US market through an innovative TV campaign launching in Q2, for AW in store placement.

The new TV commercial features some of Zimpli’s best selling products; Gelli Worlds, Gelli Baff, Slime Baff, Gelli Spa and more.

A spokesperson from the marketing department at Jay At Play said: “Jay At Play is excited about the new co-operation with Zimpli Kids. Gelli Baff will be specifically marketed in the USA under a new Gelli Worlds marketing campaign.

“Jay At Play will implement an integrated marketing campaign in the United States with influencers, TV Advertising, social media and PR nationally.”

Jessica Coy, head of marketing at Zimpli Kids, added: “We are really excited for the partnership with Jay At Play. The TV commercial they have created really highlights how fun and versatile Zimpli Kids products are, showing them in both play time and bath time environments.”

Jay At Play is also distributing Zimpli’s new Ryan’s World licensed range of products including the brand new Ryan’s World Gelli Baff, Slime Baff and Gelli Worlds.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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