Home / Marketing / Spin Master is shaking things up for Etch A Sketch’s 60th year with major new collaborations

Spin Master is shaking things up for Etch A Sketch’s 60th year with major new collaborations

Spin Master is shaking things up for its iconic red-framed drawing toy, Etch A Sketch in 2020, as the crafty brand celebrates its 60th anniversary with a swathe of new collaborative projects.

As part of its celebrations, Etch A Sketch has teamed with a number of other big names in the toys and entertainment space – including Hasbro’s Monopoly, and the iconic Stan Lee – to deliver a raft of new launches for the year ahead.

For 2020, the Etch a Sketch brand is joining forces with the Monopoly brand, space exploration leader NASA, heritage toy Rubik’s and comic book marvel Stan Lee. Through these collaborations, each will have its own limited-edition Etch A Sketch drawing toys.

“The Etch A Sketch drawing toy is one of only a handful of breakthrough toys that’s popularity spans generations,” said Arlene Biran, VP of marketing for activities and building sets, Spin Master.

“It is a timeless toy that encourages creativity on a magic screen that doesn’t need WIFI. Our series of limited-edition collaborations with other inspiring and imaginative classics honours 60 years of unplugged creativity.”

The Etch A Sketch Monopoly Edition will launch in the US this March and will retail at $19.99. It will be joined by the Etch A Sketch NASA Inspired Edition, launching in April.

The results of a collaborative effort between Spin Master and Rubik’s will see the Etch A Sketch Rubik’s Edition land in May, while the Etch A Sketh Stan Lee Edition will be available to all comic book and toy fans from July this year.

“We’re thrilled to work with the team at Spin Master to bring the Etch A Sketch Monopoly Edition to market,” said Casey Collins, GM & SVP of entertainment and licensing at Hasbro.

“As we honour major milestones for both brands this year, we hope fans of all ages will treasure this release for years to come.”

The Etch A Sketch limited edition collaborations will be released in limited quantities throughout the year on EtchASketch.com as well on Etch A Sketch Day, July 12, 2020, marking the official day the first Etch A Sketch toy was sold.

In addition to the collaborations with iconic classics, Spin Master is unveiling a new limited-edition Diamond Edition Etch a Sketch featuring a sleek black frame and custom crystal knobs available in limited quantities on EtchASketch.com.

The company will also release new innovation with Etch a Sketch Revolution in August, the first Etch A Sketch with a spinning screen that allows you to make circles.

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