Kidicraft bolsters its team with business development manager Peitr Cutler

The UK puzzles specialist, Kidicraft has bolstered its management team with the appointment of Peitr Cutler to the role of business development manager for the north of England.

Cutler boasts 15 years’ experience as a key accounts manager, working with licensed, branded products in toys, textiles, luggage, stationery and housewares. His experience has seen him work with a broad spectrum of retailers, from independents to multiples and beyond.

Roy Greenwood, director at Kidicraft, said: “We are really pleased to have secured the services of Peitr, he is a welcome addition to our growing team.”

Cutler added: “I have a huge passion for brands and licenses and love working with children’s licenses especially within the toy industry, I guess I’m a big kid at heart really.

“I’m very excited to announce a new agency agreement with Kidicraft Ltd and look forward to working with Roy Greenwood and the team, and not forgetting our existing and new Northern customers very soon.”

You can contact Peitr Cutler on 07712 331 339 or

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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