Treasure Studio Inc, the team behind the hit YouTube channel CoComelon, has tapped Jazwares to create the first line of toys inspired by the musical and educational 3D video series.
Launched on YouTube back in 2006, CoComelon boasts more than 72 million subscribers and over 2.5 billion monthly views. It is the number one educational channel, number two most-watched channel, and number three most-subscribed channel across YouTube.
The new toy range is set to arrive at retail in autumn 2020, and will include plush, bath toys, vehicles, figurines, and role play. The toys will feature characters and items familiar to its audience of fans across the globe.
“Our primary goal with CoComelon has always been to engage families with entertaining and educational content that makes universally-relatable preschool moments fun,” said Jay Jeon, founder and CEO of Treasure Studio, Inc. and creator of CoComelon.
“We’re excited about partnering with Jazwares to extend the benefits of our popular videos beyond the screen for the very first time and give young children great new ways to experience the stories and familiar characters from one of their favourite YouTube channels.”
Jeremy Padawer, EVP and partner at Jazwares, added: “CoComelon is widely beloved by parents and kids alike with identifiable characters, iconic music, and relatable play patterns, and we definitely expect the brand to resonate in the toy aisle.
“As more families are co-viewing content on YouTube, they are looking for new ways to enjoy their favourite characters and moments off-screen, making this the perfect time to debut a toy line inspired by the incredibly popular CoComelon programming,” added Michael Rinzler, EVP and partner at Jazwares.
The partnership was brokered in the US by Samatha Freeman, licensing agent with TRAUB CoComelon’s licensing agency. The company has now set out its own plans to build out a merchandising programme for the brand.