Zuru highlights commitment to outdoor toys sector with Bunch O Balloons refresh

The award-winning toy manufacturer, Zuru, has underlined its commitment to the outdoor market this year, via a brand refresh for its popular Bunch O Balloons range.

A successful global brand that has been awarded Top Outdoor Selling Toy for the last four years, Zuru has rejuvenated its Bunch-O-Balloons brand for the 2020 summer season with an innovatiuve design that will allow users to fill and tie 100 water balloons in less than a minute.

The Bunch O Balloons now sports refreshed packaging and merchandise displays, plus a Terracycle recycling partnership. 

The product range consists of balloon packs – including the new Crazy Bunch-O-Balloons, where each Bunch-O-Balloons stem comes with a mix of multi-coloured balloons – water blasters, and accessories. 

With the brand’s focus on getting more children active and playing outdoors, Zuru is implementing a campaign that encourages families to “take back summer” which it will be rolling out across all planned marketing channels.

Last year, Zuru announced its partnership with TerraCycle – one of the world’s recycling leaders for hard-to-recycle waste – for the full Bunch-O-Balloons product range. 

Part of the company’s green initiative is to improve sustainability and to produce recyclable and reusable products. The partnership is currently operating throughout five of its largest markets – UK, USA, Canada, Australia and New Zealand – with a view to expand this programme across all of its products worldwide.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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