The Australia-based global toy company, Headstart International, is preparing to bring its newest range of sustainable plush characters, Resoftables, to New York Toy Fair later this month.
Resoftables is billed as a collection of ultra-soft plush animals, each produced from 100 per cent recycled plastic bottles, ‘offering consumers an eco-friendly alternative to an everyday toy.’
Developed with the goal of creating affordable and sustainable products for the younger generation, Headstart will be repurposing over one million plastic bottles next year alone. The initiative has been launched as a counter to the more than 275 million tonnes of plastic waste produced each year.
“Resoftables has been one of the most exciting initiatives for Headstart leading into 2020,” said Andrew Hendy, CEO of Headstart International. “We know our customers are asking for cost effective, sustainable products and we’re ready to introduce a safe and soft recycled plush to the ever-changing market.”
Each 14-inch Resoftables plush will reuse approximately eleven plastic bottles. The range will be available globally from April 2020. Headstart will be showcasing Resoftables at New York Toy Fair on February 22nd to 25th at booth NCLM-07 located in the North Concourse Lobby.