More than 3,000 children and LOL Surprise fans descended upon Manchester’s intu Trafford Centre this weekend to celebrate the launch of MGA’s latest development, its #Hairvibes dolls.
The range is the newest initiative to drive the continued popularity of the toy brand. It was at the launch event that fans from across the UK united to celebrate a love of the franchise.
Visitors were treated to free five-minute makeovers like their favourite #Hairvibes characters, a spin of the wheel to discover What’s Your Vibe? before striking a pose in front of a giant version of a #Hairvibes ball and being given their very own #Hairvibes surprise gift.
Fans then got the chance to meet YouTube influencer Coco’s World (183,000 YouTube subscribers), heading home with a signature and photo with their favourite YouTuber.
L.O.L. Surprise! #Hairvibes brings the biggest L.O.L. Surprise! ball to the range yet, holding three hair wig pieces that can be used to design fierce, custom hairstyles and looks. Unbox 15 surprises, including mix & match wig pieces to create so many hairstyles.
L.O.L. Surprise! launched in December 2016 with the hugely successful L.O.L. Surprise! tots, quickly becoming the world’s best-selling toy and selling out across the UK thanks to a combination of collectibles, surprise play, and unboxing. 2019 saw the brand win Toy of The Year by the British Toy and Hobby Association and a coveted Dream Toy, both for the third consecutive year. L.O.L. Surprise! is set to continue to create, innovate