LEGO partners with Chronicle Books to launch new adult titles and jigsaw puzzle

LEGO has partnered with the book publisher Chronicle to launch a collection of official LEGO titles, aimed at the toy brand’s audience of adult fans.

The range is scheduled to launch this April and will consist of three titles: LEGO Still Life with Bricks: The Art of Everyday Play, LEGO Small Parts: The Secret Life of Minifigures, and LEGO Still Life with Bricks: 100 Collectable Postcards.

The launch will mark a concerted launch for the brand’s adult fanbase and is supplemented with the launch of a new puzzle, LEGO Paint Party Puzzle – a new 1,000 piece puzzle that will ‘challenge your skills as it showcases the creative spirit integral to the LEGO brand.’

According to the story broken by Brick Fanatics, the three new published titles will launch around April 7 this year.

“The LEGO brick and LEGO minifigure are timeless icons that embody the creativity, imagination, and fun at the heart of the LEGO experience,” said Robin Pearson, LEGO director of licensing, publishing.

“Through our collaboration with Chronicle Books, we are finding new ways to explore these icons with books and gifts that will surprise and delight LEGO fans of all ages.”

Brittany McInerney, senior editor, Chronicle Books, added: “LEGO fandom is special in so many ways, but it’s particularly unique in the way it spans generations. We all share a collective joy in clicking bricks together – no matter your age.

“With the LEGO Group, we wanted to create something fresh and sophisticated to appeal to a wide spectrum of LEGO fans. That includes everyone from nostalgic adults and parents converted by their kids, to deeply committed collectors and die-hard builders.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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