Opinion: For the creator good – How the global toy industry is fostering talent and innovation

This week’s industry opinion comes from Steve Pasierb, CEO and Chairman of the Toy Association, and champion for the toy industry’s inventor, designer, and creative scene. He offers his insight on what the New York Toy Fair is delivering for the creative powers behind the industry. 

Supporting global toy inventors and designers is so vital to the overall success and growth of the toy community. That’s why The US Toy Association is committed to expanding partnerships, collaborations, events, and year-round resources to support the creatives who have an undeniable impact on the future of play.

The Toy Association’s Creative Factor programme launched at Toy Fair New York 17 years ago and has become a major initiative to get the community’s creative juices flowing while connecting inventors with those who can bring their concepts to life.

Creative Factor has grown exponentially – it now has an advisory board, a major presence at Toy Fair New York, and supports up-and-coming design students, new talent, and established inventors beyond the confines of Toy Fair via educational tools and networking opportunities throughout the year.

In autumn last year, Creative Factor was honoured to support Mojo Nation’s opening night party during Distoy as well as the outstanding Play Creators Festival in London. In addition to a conference, the festival hosted the Play Creators Awards and Mojo Pitch 2019, as well as a student-focused conference the following month to support the newest wave of design talent.

The Toy Association and Creative Factor look forward to continuing and deepening our collaboration with Mojo Nation in the years ahead.

Looking to Toy Fair New York 2020, the Creative Factor will have a bigger presence than ever, with workshops, roundtables, a robot runway show, and tech demos covering the toy lifecycle from concept to consumer, design innovation, IP protection, VR character modelling, the connected play landscape, and more. All of this will be featured front and centre, prominently on Level 1 outside of Hall D at the Javits Center – a literal hub of excitement.

Adding to this, CF@TF Inventor Day will once again be held prior to Toy Fair’s opening (February 21), providing inventors and designers the exclusive opportunity to directly pitch product concepts to potential toy manufacturing partners.

The deadline to apply for Inventor Day has been extended to January 17; initial review and selection of submissions will be done by the Creative Factor Advisory Board led by Brett Klisch (Peru Meridian Studios); Robin Raskin (Living in Digital Times); Billy Langsworthy (Mojo Nation); and Matt Nuccio (Design Edge).

Creative Factor embodies The Toy Association’s commitment to championing everyone in the global toy community who delivers fun and safe playthings to kids and the kids market.



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