Mattel partners with mindfulness app Headspace to launch Barbie Wellness collection

Mattel has partnered with the meditation app Headspace to debut its new Barbie Wellness collection, a range of dolls and accessories with the simple goal of introducing kids to the benefits of self-care.

The move – while one that has certainly divided opinion – is aligned with the growing discussion and attention paid to issues around mental health in youths and adults today. 

Last year, the World Health Organisation formally recognised ‘burnout’ as a medical condition. In its own bid to join the conversation, Mattel’s Barbie Wellness has launched in the US with seven dolls priced between $15 and $30.

Each doll has been designed to depict self-care activities such as going to the spa, getting a mani-pedi, and soaking in a bubble bath, while the Breathe with Barbie is a mindfulness-oriented doll that leads a guided meditation by clicking her moon necklace.

On top of this, kids and fans can now access Barbie’s meditation – led by teacher Eve Prieto, the female voice of Headspace – on YouTube.

A statement from Headspace, read: “In an increasingly busy, over-connected world, it is more important than ever to take time for yourself – this rings true for adults and kids alike. Headspace has partnered with Barbie to raise awareness around nurturing overall emotional well-being through mindfulness exercises.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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