Cat catapulting game Fantasticats taps into clear gap in the market for low-tech innovation, says Vivid

The combined might of Goliath and Vivid believes it has tapped into a gap in the market for innovative, low-tech play with the launch of its new Fantasticats brand.

According to the firm, the cat-catapulting toy was a major hit with visitors across this year’s European toy fairs, drawing in fans at both London Toy Fair and Spielwarenmesse, who all took turns to fire its rubber cats into their associated targets.

‘The development behind Fantasticats was focused on combining humour and traditional toy play in one,’ Vivid told ToyNews. ‘The low-tech range plays on a simple concept, Cat-apulting rubber cats to hit targets, an age old play pattern with a comical spin.’

According to the firm, the design of the feline flingers has been well received with kids in initial testing and is now tapping into a ‘definite gap in the market to bring back this type of play for a new generation of kids.’

“Fantasticats is such a playful brand, it was great to see everyone’s reactions at the shows,”  said Lucy Vaughan, assistant brand manager, Goliath/Vivid.

“It is a low tech toy that delivers so much in play and we have a full range of price points including sets with obstacles to build your own stunt shows launching A/W.  The Marketing support will be as creative as the product, including TV advertising, a big focus on social and supported with in store demo’s so kids can get their hands on the feline friends first hand.”

The Fantasticats range starts at £2.99 to allow kids to collect into the stunt cats along with various sets and stunt packs for the more advanced cat flinging experts.

The range will be available on shelf from July 2020

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