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Sponsored Post – Aardvark Swift: A Toy Fair retrospective

When visitors result to sitting on the floor of a café, by my estimation, that’s a pretty good barometer of the footfall of a convention. From this account then, Toy Fair 2020 was another successful show for the industry.

As an event, it’s one that we here at Aardvark Swift hold dear. We’ve been attending for over ten years now; networking with industry professionals and building bonds with people looking to break into the toys and licensing space.

As the UK’s only specialist recruiter within toys and licensing – with over 30 years of experience in the field – Toy Fair is the perfect event for us to develop those relationships. Yet, as a relatively new addition to the team here, working under the guidance of Chris Mellor, I wasn’t sure what to expect.

Before the event, I spoke to a number of our clients and candidates, arranging meetings in order to determine their recruitment needs. It’s a good place to put faces to names, and subsequently I have seen these discussions progress naturally to a number of vacancies and individuals that I am now representing.

It was of particular interest to see that – alongside these prearranged appointments – a large number of people sought out our stand in the Green Zone, and from global marketing managers to junior designers, I managed to speak with a host of attendees from across the industry.

It’s a benefit to having our stand right at the heart of the action, set firmly on the main thoroughfare of the show, which meant that everyone from hiring managers to graduates could find us on the show floor.

The Wednesday evening of the show saw us co-hosted the annual Toy Fair After Party at the Hand & Flower with Progressive Preschool. The networking event is the perfect place for industry professionals to unwind and talk about the future of the business. It’s a great way to begin to understand the specific needs of each of our partners.

This year’s After Party also happened to be a record-breaking year for attendance, with an open-bar and a great atmosphere.

You can’t help but walk around Toy Fair with a smile on your face (and after that party, no doubt the hint of a hangover, too). It’s bright, vibrant, and everyone is passionate about what they’re showcasing and the job they do.

I don’t think you can work within the toys and licensing industry if you’re not.

Speaking with industry insiders about the future of the toys and licensing industry, you pick up on the movements that are destined to define 2020 and beyond. As children shop and are advertised to differently, company culture is adapting to match consumer habits, and we will be kicking off plenty of future discussions around renewable packaging, digital retail, and influencer marketing in future articles with ToyNews.

You don’t need to wait until Toy Fair 2021 to speak to us. If you have recruitment needs within toys and licensing, or just want to discuss your options, we’re always available to talk.

You can reach Jordan on +44 (0)1709 834777 or email jordan.h@aswift.com.

About Robert Hutchins

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