Spin Master has extended its longstanding relationship with the sports marketing agency, rEvolution to continue its work with the youth-focused division, rEv Youth on a number of campaigns for the year ahead.
The announcement comes as an expansion of a ten year partnership the Canada-based toymaker has had in place with the marketing specialists.
“Spin Master has been an incredible brand partner, and our team has thoroughly enjoyed working closely with them to create a variety of creative and innovative experiential campaigns that directly connect with its young fans,” said Matt Boyer, managing director of integrated services, rEvolution.
“This is an exciting new phase in our relationship.”
Through rEvolution’s experiential agency of record agreement with Spin Master in North America, rEv YOUTH will continue to create and produce services brand planning strategies, as well as comprehensive experiential marketing campaigns for a variety of Spin Master brands.
The agency will continue to service a number of its current Spin Master brands, including PAW Patrol, Bakugan and Kinetic Sand.
The pair’s relationship dates back 13 years when the agency developed and executed a sponsorship of a nationwide grassroots skateboarding tour that culminated at X Games for Tech Deck.
Since then, the agency has crafted creative experiential programmes for a number of the company’s largest brand franchises. Highlights include bringing PAW Patrol’s Adventure Bay to life with immersive retail tours, organising play tournaments for the Bakugan brand across comic and anime conventions throughout 2019, and launching the 2018 Kinetic Sand Feel the Fun Tour.
The firm is keen to deliver on the next level of the partnership.