More than 4,000 toys were collected by volunteers taking part in Toy Fair annual charity trolley dash this year, the event that now traditionally marks the end of London’s industry show.
Hundreds of exhibitors donated toys and products during the 16th annual Toy Fair Trolley Dash, as volunteers paced the hall to collect items for Toy Fair’s charity partner, KidsOut.
More than 60 KidsOut staff and volunteers passed through the aisles of the show with trolleys donated by Tesco.
Collected toys will now be sent to disadvantaged children via the KidsOut Toy Box service, a service that ensures that those children who are re-homed after spending time in a Women’s Aid refuge receive a new box of toys to call their own.
Julian Margolin, chief ambassador of KidsOut, commented: “We were once again delighted at the ongoing generosity of the toy industry for the trolley dash. With over 4,000 toys donated we will be able to provide hundreds of toy boxes to children in refuge all over the UK. Many of the toys have already been audited and earmarked for delivery.
“KidsOut couldn’t provide this service without the incredible support of the BTHA and Olympia teams, Marks and Spencer for the lorry, Tesco for the trolleys and the volunteers who give up their time to help.
“So thanks to the industry and all involved for helping to make kids happy. We look forward to seeing you all next year.”
The British Toy & Hobby Association’s director of fairs and special events, Majen Immink, added: “After five years, the Trolley Dash feels like the only way to end Toy Fair. It is a lovely sight to see how generous those exhibiting at the fair are as we see the full trollies coming out off the show floor.
“It’s lovely to be able to donate such a large number of toys to disadvantaged children each year. A big thank you to all of our exhibitors who kindly donate to this great cause year after year and to KidsOut who once again performed a great job in orchestrating the event.”
This article has been updated. A previous version stated that this was the fifth annual Toy Fair Trolley Dash. It is the fifth year the Toy Fair has partnered with KidsOut, and is in fact the 16th annual Trolley Dash event.