Rubik’s Cube and Marvin’s Magic form magical partnership for 40th anniversary of the world famous puzzle

Rubik is celebrating the 40th anniversary of the world’s most popular puzzle – the Rubik’s Cube – with a magical new partnership, teaming up with none other than Marvin’s Magic to present an innovative new line.

Called Rubik’s Box of Magic Tricks, the new collection is presented in a giant cube and contains exclusive tricks and illusions, each with the unique Rubik’s touch. The box contains themed magic props and instructions for 40 tricks.

Kids and fans will be able to mystify their friends and family when they mysteriously predict which colours a spectator will choose, shrink and transform the special cubes and even magically perform an ‘instant solve’ in world record time.

The collaboration  was celebrated last week during Nuremberg Toy Fair, where both the inventor of Rubik’s Cube, Erno Rubik, and creator of Marvin’s Magic, Marvin Berglas, were on hand to announce the partnership.

Berglas said: “We are delighted and honoured to be partnering with Rubik. I’m proud that Marvin’s Magic has been chosen to combine its rich magical heritage with Rubik’s innovative puzzle to create this very special magic set.

“I was thrilled to meet up and perform our original Rubik’s magic personally to the elusive and brilliant man himself, Erno Rubik. He even signed the first edition which we will treasure. The reactions to our specially devised Rubik’s Box of Magic Tricks have been truly amazing and are capturing people’s imagination from all around the world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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