Asmodee Entertainment welcomes games marketing veteran Alexander Thieme to the division

Asmodee Entertainment has bolstered its booming licensing division with the appointment of the 20-year marketing and licensing veteran of the games industry, Alexander Thieme to the role of licensing manager.

Thieme joins from Games Workshop and will be focusing on European licensing opportunities across Asmodee game brands such as Catan, Ticket to Ride, Pandemic, Arkham Horror, Keyforge and Legend of the Five Rings.

The appointment follows an impactful 2019 for Asmodee Entertainmnet, the licensing, entertainment and publishing arm of the global games publisher Asmodee, who not only established a publishing division in Aconyte Books, but secured a number of deals including those with Marvel Entertainment, Welbeck Publishing, Simon and Schuster and Escape Games Canada.

Joining from Games Workshop, Thieme will be based at Asmodee Entertainment’s head office in the UK and will be pushing ahead with many opportunities in the licensed publishing, collectables and other consumer products categories, working closely with Asmodee Entertainment’s LA-based SVP of business development, Darren Kyman.

Kyman’s own mission is to focus on developing Asmodee’s wealth of intellectual properties for TV, film and other media opportunities.

Andy Jones, head of Asmodee Entertainment, said: “Asmodee’s mission is to bring the world great games and amazing stories. At Asmodee Entertainment we are building on the stories of the renowned Asmodee game titles that fans know and love as we take them into many new and exciting spaces from novels, graphic novels and partworks through to apparel, escape rooms, TV and film.

“There really is so much to go at and we are delighted to welcome Alex into the team as he brings us the ability to better focus on the great partnerships we will be building across Europe.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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