Skyrocket UK “blown away by consumer reaction” to Blume Dolls’ newest launches

Skyrocket UK made its presence felt at this year’s London Toy Fair, where the firm unveiled the newest additions to its popular Blume Dolls range, including a new collectable series, rare gift sets, and more “revolutionary reveal technology.”

Blume Dolls shot to success over the course of last year when the surprise collectable doll range took a spot within the Toy Association’s Dream Toys Top Twelve Toys for Christmas.

This year – and even trending on twitter at launch – the range features a host of new products, including the Blume Baby Pop flower planter design, which pops opens to reveal new Blume babies, a secret nursery and more than 25 surprises.

The collectable babies also have a new gender reveal, assorted baby moods, cute snuggle buddies and over 60 accessories including costumes for dress up play.

There are 100s of babies to collect, five different nursery themes, and a wardrobe’s worth of  interchangeable baby accessories delivering loads of value for money.

Amy Saunders, general manager, Skyrocket Toys UK, said: “At Skyrocket we are all about the surprise. We’ve been blown away by consumer reaction to the Blume phenomenon, so it was great to present our full new pipeline of innovations to such a positive reaction at London Toy Fair.

“Staying ahead of what works at retail, while delivering against consumer trends and tastes is at the heart of our business. We are absolutely thrilled to show off our latest introductions, demonstrating a full year of wow-factor product and new ways to play, as well as a host of new brand surprises.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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