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Toy Industries of Europe launches Play for Change Awards to recognise the positive impact of toys

Toy Industries of Europe (TIE) has launched its new concept, the Play for Change Awards, as a means to recognise toy makers that impact the planet and children’s lives in positive and inspirational ways.

The awards will focus on environmental, societal and educational challenges with three categories: Sustainability, Empowerment, and Future Skills.

The Play for Change Awards is now seeking entries from forward- thinking products as well as corporate initiatives that help kids confidently navigate the world around them in ways that show respect for themselves, for others and for the planet.

Chairman of the TIE Board and MD EMEA at Mattel, Sanjay Luthra said: “The Awards will champion the products and initiatives of forward-looking manufacturers throughout Europe and will highlight how toy companies – no matter what size – are behaving like leaders, thinking beyond the product itself and towards the impact their company has on the planet and kids’ futures.”

Entries of all sizes from across Europe that have a positive impact will be in the running for an award.

Toy makers can submit their entries from March 23 to May 8 2020. Winners will be announced in September. Full category details and entry requirements are at www.playforchangeawards.eu

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