The family-owned jigsaw puzzle and board game specialist, Gibsons, has teamed with Rebel Girls, the award-winning brand behind the book series Good Night Stories for Rebel Girls to launch a new puzzle line.
Good Night Stories for Rebel Girls is a globally popular book that has sold over 4.5 million and has been translated into nearly 50 languages.
Known for its innovative puzzle designs and best-selling games, Gibsons will release two jigsaw puzzles in spring this year, as well as a card game in the summer, and a board game to follow in 2021.
The jigsaw puzzles will be available in two piece counts, 100 piece and 500 piece, appealing to girls, teens and young women alike. Each product will make full use of the rich Rebel Girls style guide, which focuses on positive, empowering messaging and bold designs.
The partnership was brokered by the UK licensing agent for the Rebel Girls brand, Rocket Licensing.
“We are delighted that Gibsons has joined us on our Rebel Girls mission, encouraging girls to explore, learn and dream without limits,” said Louisa Skevington, licensing executive at Rocket Licensing.
“Gibsons has really reflected the core values of Rebel Girls in their game development and the puzzle designs look absolutely fantastic – we cannot wait to see them in store.”
Emily Charles, product development manager at Gibsons, added: “Rebel Girls is a fantastic brand that we are thrilled to be working with.
“It’s been fascinating and inspiring learning the stories of the amazing women featured in these games and puzzles through the product development process. We heard about the Goodnight Stories for Rebel Girls books from our own gang of Gibsons Rebel Girls (the daughters of some of the team).
“As a company, we have a very strong female presence, 60 per cent of the team are women, including two of the directors, and so we felt straight away it would be a great fit.”