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GB eye expands European operations with new office and largest showcase to date at Spielwarenmesse

The poster and gift supplier, GB eye Ltd is expanding its European presence with the opening of its new office and the launch of its new giftware product ranges.

Operating from its first overseas office in Antwerp, Belgium, GB eye Europe BV will now allow the company to enhance its trade relationships – many of which have been establish over the last 30 years  – and bring them closer to key customers and new markets.

As part of its focus on engaging with European customers, GB eye is exhibiting for the fourth time at the International Toy Fair in Nuremberg this year, with its largest investment in stand space and widest presentation of product on display to date.

The firm will be presenting its latest ranges across its pan-European licensing portfolio, including Pokémon, Dragon Ball, PlayStation, Bravado, Fortnite and a host of Warner Bros. properties, directly to trade retailers and distributors.

The company’s investment in on-trend and pop culture innovations is further complemented by a new eco-range, set for launch in Q2. The hotly anticipated range includes a collection of reusable responsibly sourced tote bags, drawstring bags and drinks bottles to compliment the recently launched carabiner mugs.

Danny Whiteley, international sales director at GB eye, said: “This will be our fourth year exhibiting at Nuremberg Toy Fair and it has fast become a key date in the calendar in terms of significantly growing our European footprint.

“Coupled alongside our new European office based in Antwerp, this show comes as part of an exciting time for everyone at GB eye and I’m happy to say that we are set to have a very strong show, with the appointment calendar already looking full to bursting.”

Charlie Chester, managing director at GB eye, added: “Opening GB eye Europe BV will help us to deliver on our aims and expand on our pan-European licence portfolio, this strategy and the launch of our eco products in 2020 means we have a busy and exciting year ahead.”

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