University Games teams with Hasbro to launch major Subbuteo campaign ahead of Euro 2020

University Games has joined forces with Hasbro to launch a squad of new Subbuteo lines via a major marketing campaign destined to land ahead of Euro 2020.

This coming year has already been earmarked as an exciting one for the iconic football game, Subbuteo as football fever readies to once again sweep the nation this summer with the kick-off of the UEFA Euro 2020.

Now, in conjunction with Hasbro, University Games will launch one of its largest marketing campaigns in 40 years.

Subbuteo was first released in 1946 and has been loved by generations for nearly three quarters of a century. This spring, University Games will join with Hasbro to launch a new range including an England Game Set. The sets, with greatly improved detail including players with different colour football boots and hairstyles, will be available in stores from April.

Richard Wells, managing director of University Games, said: “The response we experienced when we first re-introduced Subbuteo was phenomenal and we cannot wait to see the reaction to this supreme generation of product.

“The innovative marketing campaign is set to both introduce the iconic game to younger generations as well as reignite the passion for this iconic game amongst the long term faithful fans of Subbuteo.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Mattel’s classic Rock ‘Em Sock’ Em Robots game heads to big screen with Universal and Vin Diesel

The classic battling robot tabletop game, Rock ‘Em Sock ‘Em Robots is heading to the …