Rainbow Designs is to launch a range of Forever heirloom toys this spring, led by a new Signature Peter Rabbit collection that has been created in collaboration with Penguin Ventures.
The keepsake collection features two of the most traditional literary characters in Peter Rabbit and Flopsy Bunny, and has been designed to evoke nostalgia in parents and gift buyers to “share happy memories and traditional values of their own childhood.”
The new infant toy collection includes My First Peter Rabbit and Flopsy Bunny Soft Toys, Comfort Blankets and Ring Rattles.
Anthony Temple, managing director of Rainbow Designs, said: “Peter Rabbit is adored by generations over and has been a staple part of many childhoods for decades. Parents and gift buyers are looking for quality, stylish products that they love and trust and this Signature collection beautifully brings together core traditional values with contemporary styling.”
Thomas Merrington, creative director for Penguin Ventures, added: “In developing this new Signature collection with Rainbow, we really wanted to tap into the heritage of the Peter Rabbit brand to produce a range of unique, heirloom-inspired gifts.
“Using beautiful materials and new creative treatments the collection will offer families and gift-givers a range of luxurious products with exceptional quality.”