Spielwarenmesse reveals this year’s ToyAwards shortlist of finalists

Spielwarenmesse has released the shortlist of finalists for this year’s upcoming ToyAwards, spanning five categories that will each be presented at the Opening Show of the 71st Spielwarenmesse this week.

For this year’s awards, 422 exhibitors entered a total of 772 innovations. In the digital preliminary round, the registered products were whittled down by an expert jury on the basis of their fun factor, originality, accessibility, and potential for retail.

The jury shortlisted the most promising innovations which were then sent in by the exhibiting firms to be judged in the second round.  During a meeting in the run-up to the world’s leading toy fair, the jury members nominated three innovations in each of the five ToyAward categories. The criteria from the preliminary round were applied as were the additional factors of safety, workmanship & quality.

The 71st Spielwarenmesse will take place from January 29th to February 2 where around 120,000 new innovations will be featured at the industry show. The winners of this year’s ToyAwards will be revealed at this year’s Opening Show.

The Awards go to innovative products in the four age-specific categories Baby & Infant (0-3 years), PreSchool (3-6 years), SchoolKids (6-10 years), Teenager & Adults (10 years and older) as well as in the Startup segment (for companies trading for less than 5 years).

The nominees for the ToyAwards 2020

Baby & Infant (0-3 years)

  • Baby Walker Whale / Legler (Hall 3/A-30)
  • Play & Crawl Hedgehog Mirror / Mattel (Hall 12.2/P-15)
  • PLAYMOBIL 1.2.3 AQUA / PLAYMOBIL (Hall 12.2/P-07)

PreSchool (3-6 years)

  • Knight’s Castle Ball Track / Gollnest & Kiesel (Hall 3/A-14)
  • MAN TGS Street Sweeper / BRUDER Spielwaren (Hall 6/C-31, C-37)
  • Mini Chef Bird’s Nest Café / Jet Young International (Hall 3A/D-01)

 SchoolKids (6-10 years)

  • Balloon Puncher / Silverlit Toys Manufactory (Hall 4A/C-10, D-19)
  • Green Science / SCIENCE4YOU (Hall 5/C-23)
  • Octopus Party / TREFL (Hall 10.1/F-36)

 Teenager & Adults (10 years and older)

  • Mystery House: Adventures in a Box / Cranio Creations (Hall 10.1/A-19)
  • Proxi – Your micro:bit Coding-Robot / Franckh-Kosmos (Hall 10.0/G-02)
  • Uno Braille / Mattel (Hall 12.2/P-15)


  • Calculix number bricks / ESM Visions (Hall 3A/B-37)
  • Pigcasso / Kade (Hall 12.0/G-03-13)
  • PIXIO® / TRENDFORMER (Hall 4A/C-29)

The 16-member jury is composed of scientists, international sales agents and market researchers, as well as educationalists, a blogger and a toy safety expert. It consists of:

  • Dr. Maria Costa, AIJU Technological Institute, Research Manager
  • Axel Dammler, iconkids & youth, Managing Director
  • Andrew Dobbie, Gameplan Europe, Managing Director
  • Konstantin Frishberg, Detsky Mir, Director Toys and Games Department
  • Dr. Thomas Märtz, VEDES, Chief Executive Officer
  • Jörg Meister, little big things, Managing Director
  • Nadine Müller, Premini, Managing Director
  • Thorsten Paedelt, duo schreib & spiel, Managing Director
  • Jochen Pohle, EK/servicegroup, Head of Department in the business area family
  • Andreas Schäfer, idee+spiel, Managing Director
  • Dean Smith, jaZams, Co-owner
  • Vincent Stozicky, JouéClub, France, Commercial Director
  • Marietheres Waschk, Education Officer of Jugendzentren Köln (youth centres in Cologne)
  • Rainer Weiskirchen, TÜV Rheinland, Press Officer
  • Thomas Wodzicki, Freelance play educationalist for various institutions in Germany and abroad
  • Tracy Wood, Toybuzz, Managing Director

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

WiT elects nine members to its board of directors

Women in Toys, Licensing & Entertainment (WiT), a global nonprofit organisation and the industry’s preeminent …