Science4You has been nominated for this year’s Toy Awards for Green Science, the first environmentally friendly, plastic free, ecological and biodegradable scientific toy.
The Flagship product leverages on an ecologically conscious approach and – according to its UK distribution partner, Vivid and Goliath Games – is set to be one of the main innovations of 2020.
According to Science4You’s CEO, Miguel Pina Martins it is a “scientific and educational toy that invites little ones to enter a great mission, one that belongs to all of us: help save the planet.”
Martins has described the product as “environmentally friendly, plastic free, ecological, biodegradable and a product offer that aims to teach children to take advantage of the potential of the materials already used and turn them into scientific toys.”
The CEO has gone on to underscore the company’s commitment to sustainable innovation for 2020 and beyond.
“This is an achievement which the Science4you team is extremely proud of,” he said.
Vivid will be supporting the product with TV advertising along with a Digital campaign targeting YouTube Truview, in-app adverting and e-commerce campaign.
The award ceremony will take place on January 28th in Nuremberg at the Spielwarenmesse and the product will have a prominent place in the fair’s Trend Gallery.