The annual Toy Trust Media Auction has secured an impressive £105,000 in money raised for the industry charity, the second largest total the initiative has ever achieved.
The annual auction itself is the second largest fundraising activity for the Toy Trust each year, and this year, saw airtime and printed media slots donated by a broad range of online, print, and trade journals.
On top of this, major retailers also added valuable promotional slots in their catalogues, resulting in over £135,000 worth of media space to bid for.
Lots were received from Sky, Disney, Pearl & Dean, Turner, CITV, Channel Five, SuperAwesome, Venatus Media, Red Media Sales, The Entertainer, Sainsbury’s Argos and Redan Publishing, as well as ToyNews.
The Media Auction bidding boards were paraded at the Toy Industry Awards event on the opening night of Toy Fair, and then remained on display in the BTHA Member’s Lounge on the Upper Gallery of Olympia.
Details of the winning bids can be viewed on the Toy Trust Media Auction page.
Toy Trust Committee chairman, Graham Canning commented: “Our thanks go to the Toy Trust’s generous media partners for their continued support, as well as Arena Azure’s Jeff Taylor for his hard work and dedication in securing media items.
“I’d also like to thank my industry colleagues for their generous bids which has got our 2020 fundraising off to a magnificent start and will help us in our quest to support UK mobility charities this year.”