Toy Fair 2020: Wild + Wolf lands Roald Dahl partnership for Petit Collage games, puzzles, and more

The award-winning gifting company Wild + Wolf has landed a new partnership with The Roald Dahl Story Company to develop a range of licensed puzzles, board games, card games, and more.

The range will become part of the firm’s toy and game offering under its Petit Collage brand and will feature some of Quentin Blake’s best-loved illustrations while embodying the literary icon, Dahl’s irreverent and imaginative storytelling.

Under the deal Wild + Wolf’s Petit Collage will distribute the range across the UK, Eire, the Channel Islands, the Isle of Man and Europe.

The properties that the license covers includes Matilda, Charlie & The Chocolate Factory, The BFG, James & The Giant Peach, The Enormous Crocodile, The Witches and Fantastic Mr. Fox.

The initial collection will launch in AW20 and will include the Roald Dahl Trivia Quiz Set, the Roald Dahl Magnetic Squibbling Board, the Roald Dahl Storytelling Dice Game, a Roald Dahl ‘What Is It?’ Game, Roald Dahl Golden Ticket Memory Game, James and the Giant Peach Snap, Matilda Hook A Book Card Game, Roald Dahl Biffsquiggled Card Game, James and the Giant Peach Keepsake Book Puzzle (100pc), Charlie and the Chocolate Factory Keepsake Book Puzzle (100pc), Matilda Keepsake Book Puzzle (100pc), BFG Keepsake Book Puzzle (100pc), and the Double-sided Puzzle in Keepsake Pouch (100pc).

Partnering with an evergreen children’s brand like Roald Dahl is a dream come true, and a brilliant fit for Petit Collage,” said Emma Puzey, licensing manager at Wild + Wolf.

“The longevity of Roald Dahl’s stories is demonstrated by 50+ years of delighting children and adults with books that have become a childhood staple. Petit Collage is in a unique position to offer quality, sincere gifting that pairs well with the respected children’s literature of Roald Dahl and shares in its fun and enthusiasm.

“Our talented design team will translate the imagination of his iconic stories into engaging toys, games and gifts that bring families together.”

Rebecca French, senior licensing manager at Roald Dahl Story Company, added: “We are thrilled to be working with Petit Collage and very much looking forward to the launch of the collection of responsibly designed products that are sure to delight our fans.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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