Home / Marketing / Jazwares launches the YouTube megastar Blippi toy line worldwide

Jazwares launches the YouTube megastar Blippi toy line worldwide

YouTube edu-tainer and pre-schooler favourite, Blippi can now be found in toy aisles across the globe, thanks to the launch of a new toy line from Jazwares.

The firm is bringing the world of Blippi to life through Blippi Toys, a fun and educational line aimed at children aged two to seven. The range launches off the back of Blippi’s popular YouTube channel that has amassed more than 12 billion views and 20 million subscribers globally. 

Blippi Toys includes figures, vehicles, plush and educational sets and is now available at Walmart and Amazon for US fans, while UK fans can find the products at Smyths, Tesco, Asda, Amazon, Argos, The Entertainer and more.

Stevin John, creator of the character Blippi, said: “This toy line is my next step in educating kids around the world. Combined with my YouTube videos, this line is perfect for children and parents everywhere who love to learn and play.

“I’m excited to have Jazwares bring the joy of learning to life through these amazing toys.”  

Laura Zebersky, chief commercial officer, Jazwares, added: “Blippi has quickly become among the most loved pre-school brands, with unique and innovative content that naturally translates into playful and educational products.

“The initial response to Blippi Toys has been amazing and we are excited to work with Stevin to grow the Blippi brand and bring the joy of learning to families around the world.”

At launch, Blippi Toys include Blippi Surprise Boxes, Blippi Mini Vehicles, thee Blippi Ball Pit Surprise, the My Buddy Blippi and the Be Like Blippi Role Play set.

Created by entrepreneur Stevin John, Blippi has been educating children around the world since 2014. Through the fun and adventurous character of Blippi, John is able to achieve his goal of bringing positive emotions and memories to the act of learning.

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