Wow! Stuff, the award-winning team behind a recent wave of innovative new toy lines is preparing for the launch of ‘one of the hottest and most radical new collectables,’ for youngsters.
Called Wow! Pods, the new range has been described by Wow! Stuff’s CEO, Richard North, as “unlike any other collectable in the toy market.”
“They have a radically different play pattern to the traditional waves of collectables that kids collect but then tire of in time,” he said. “Wow! Pods feature a unique ‘Swipe to Light’ function, which reveals a mystery image either on the character or on the inside of its Pod.”
The Wow! Pods also incorporate a smart interlocking system that allows kids to construct an array of unique displays.
The US industry expert and trend spotter, Steve Starobinsky backed the new line, when he posted to his social media feed during this month’s Honh Kong trade previews, that Wow! Pods are ‘the collectable where “play and then really display.”‘
North continued: “Wow! Pods are targeted for children and tweens between five and 15 who are fans of character brands from the media they follow and the characters they love. Whether it’s a Netflix series, or a major Hollywood franchise brand there will be a Wow! Pod with a mystery light reveal that you can collect and connect, then display in your individual way. At around £10.00 at retail they represent great value for today’s sometimes stretched consumers.”
Wow! Stuff will showcase its full range of new toys for 2020 at London and Nuremberg toy fairs, before heading off to New York Toy Fair this February where it will occupy Level 1, stand 6647 with an all new trade exhibition stand showcasing its manufactured products across tier 1 brands from Disney, Marvel, Universal, Warner Bros. eOne, Science Museum, Mensa and more.