Toy Fair 2020: Halilit to unveil refreshed look of its popular kids’ musical instrument range

Halilit is preparing for the big unveiling of a fresh new look for its highly regarded range of children’s musical instruments at London Toy Fair next week, boasting a new logo, and vibrant packaging to better showcase the products it has become renowned for.

The new style also incorporates information about the developmental benefits of the products to increase consumer understanding and encourage sales. The new strapline ‘for your budding musicians’ further strengthens Halilit’s brand messaging.

Halilit already boasts an enviable brand awareness with parents thanks to the use of its products in toddler groups and music classes across the UK. The new look of the packaging alongside the new logo will help to elevate that awareness and increase desirability of the range, showcasing Halilit as a contemporary and fun brand with high quality products.

Halilit’s managing director, Judith Stark, said: “After months of hard work we’re thrilled to finally unveil the fresh new look for this core pre-school brand. The Halilit music collection has always been incredibly well received with consistent five-star reviews, and the very encouraging feedback we’ve received from those retailers that have seen previews of the new packaging has further consolidated our belief that this is going to propel this music range into even greater consumer awareness.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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