Playmobil commits to indie retail support with new customer loyalty scheme

The international toy and entertainment brand, Playmobil, has committed further to its support of independent retailers with its new loyalty scheme, an initiative that will see customers collect stickers with every brand purchase.

Each completed set of stickers collected by a customer will reward them with a free gift from Playmobil.

With each purchase, customers will collect one sticker per £10 spent on Playmobil play-sets. Once the customer has collected three stickers, they will receive a free Playmo-Friends Figure, six stickers will receive a free Duo-Pack and collecting 10 stickers will reward them with a Small Carry Case.

Jamie Dickinson, marketing and display manager at Playmobil, said: “We are really excited to introduce our loyalty scheme to independent retailers, and reward customers for their love of the brand.

“We’re encouraging all independent retailers to visit our stand (540) at Toy Fair or discuss the programme with their sales representative, to find out more about how you can reward your customers.”

The loyalty scheme will commence on January 21, 2020 and finish on December, 31 2020. For details on how retailers can opt-in and for further information, please contact your sales representative or the main office on 01268 548111, or visit the team on stand 540 at Toy Fair.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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