Warner Bros Global Brands and Experiences president, Pam Lifford will join WWE chief brand officer, Stephanie McMahon in becoming the 2020 Honourees of Women in Toys, Licensing, and Entertainment’s 16th Annual Wonder Women Awards.
This year’s ceremony will see Lifford take the WIT’s Mentor of the Year Award, while McMahon will receive the WIT Changemaker Award.
Lifford is responsible for strengthening consumer engagement across Warner’s iconic characters and Global Franchise businesses, including, Warner Bros. Consumer Products, Themed Entertainment and fan-focused brands, DC, HBO and Cartoon Network properties.
Her oversight includes domestic and international licensing, worldwide marketing, business and legal affairs, finance, and retail business development related to some of the most highly regarded entertainment franchises in the world.
In Lifford’s first year at WBCP, she increased overall business by 47 per cent and has continued a consistent growth trajectory ever since. She spent 12 years at Disney, rising through the ranks to become a member of the consumer products executive leadership team as Executive Vice President.
With more than 25 years of experience, Lifford is a widely respected industry veteran, who embraces the power of collaboration and mentorship and was recently installed in the LIMA Hall of Fame.
Meanwhile, as WWE Chief Brand Officer, McMahon is responsible for the company’s Brand, Community Relations and Pop Culture strategies, and represents WWE as its global brand ambassador.
Among her many contributions, she has been the driving force behind WWE’s women’s evolution, which has given female performers an equal share of the spotlight both in and out of the ring. Adweek has included McMahon in their list of the Most Powerful Women in Sports for the past four years and recently recognised her as a 2019 Brand Genius.
She was also recently named to Forbes’ Most Influential CMOs report. In 2014, McMahon and her husband, Paul “Triple H” Levesque, established Connor’s Cure, a fund dedicated to fighting pediatric cancer, which has raised $3 million to date and has helped more than 400 families.
“Pam Lifford and Stephanie McMahon are two extraordinary and exemplary women business leaders, and we are thrilled to honour them for their commitment and overall impact on advancing women both within and beyond their own organisations,” said Genna Rosenberg from GennComm and Jennifer Caveza, from ViacomCBS, Wonder Women Awards Co-Chairs.
The 16th Annual Wonder Women Awards, held on Sunday, February 23 at Pier Sixty, Chelsea Piers, coinciding with Toy Fair New York, honours top female executives, thought leaders, entrepreneurs and other change makers for their extraordinary accomplishments and impact within the toy, licensing and the entertainment industries.