Generation Media has strengthened its leadership team with the appointment of Tamara Strange and the promotion of Greta Bisetto-Donelan as directors of the company.
Lisa Morgan, managing director, said: “Increasing the strength of our leadership is a strategic move to secure the long term success of our business and the customers that we serve.
“We continue to build scale and expand our areas of expertise and look forward to benefitting from the wealth of experience both Greta and Tamara bring.”
Bisetto-Donelan joined Generation Media as associate director of partnerships and content distribution in 2019, and was intrinsic to the launch of Generation Entertainment, the Generation Media division specialised in content, that is successfully supporting both existing and new customers with their evolving content needs.
“Our area of expertise is to identify, produce and bring engaging content to the right audience, wherever they are. We are proud to be working with top cinema exhibitors, broadcasters and content aggregators to roll out a portfolio of stellar content,” she said.
Meanwhile, Strange brings a wealth of experience from her media owner and agency background. She has worked with several clients in the family and entertainment space during her career including Spin Master and Build A Bear.
She added: “I am thrilled to be joining the dynamic and ambitious Generation Media team and excited about playing a part in the business’ future growth.”
Bisetto-Donelan and Strange will join this existing leadership team including Dean Weller, chief executive officer, Lisa Morgan, managing director, Lauren Coombs, director of client services, Jonathan Chambers, director of AV trading, and Alex Taylor Smith, director of business development.