Little Tikes takes aim at UK with My First Mighty Blasters range

Little Tikes is bringing its new My First Mighty Blasters to the UK, with product scheduled to hit shelves later this month. The toy firm first took aim at the sector when it launched its range in the US last year.

My First Mighty Blasters are the first range of blaster toys targeting three to six year olds and are aimed at inspiring imaginative play.

The exclusive toy line – starting at £14.99 – will feature a choice of three different blasters, the Boom Blaster, Dual Blaster and Mighty Bow, along with an assortment of three Power Packs at £10.99.

With a 12-foot blasting range the Boom Blaster is easy to load and launch, complete with three colourful power pods – Red Fireball, Missile Launch and a mystery power pod.

Stepping it up a gear, the Dual Blaster launches two power pods at once. With a similar trigger mechanism and a total of six power pods including Magma, Dino Smash and Shock Wave, guaranteed to keep little superheroes entertained for hours.

The Mighty Bow is the ultimate blaster, with four power pods Magic, Sharkbite, Wind and one secret pod. With a quick rotation it can also be transformed from a bow and arrow into a cross bow in seconds for added play value.

No superhero would be complete without the Power Pack Assortment. With five collectable pods and utility belt to ensure the blasters are always ready to power up for launch and great for family fun.

The UK launch of My First Mighty Blasters comes on the back of a successful launch in the US and they’re set to be a top summer toy amongst parents and gift givers.

Andrew Turner, acting head of marketing UK for Little Tikes, said: “My First Mighty Blasters have been designed to increase role play and help develop imagination. We’re really excited for the launch which will be supported through a strong press office, TV advertising and digital activity.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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