The UK kids market, family and licensing PR agency, Norton PR and Marketing is embarking on a new partnership with the Toronto and New Jersey-based agency ChizComm across new and existing clients.
Recognised by many as the largest purchaser of children’s media across traditional and emerging platforms (TV, OTT, VOD, OLV and Digital Media) ChizComm is a full-service marketing agency offering media purchasing as just one arm of its expanding skills portfolio.
With Clients across the world of toys, gaming, consumer tech, entertainment and more, ChizComm is well placed to enable Norton Clients to expand their influence and campaigns into other territories, whilst also presenting them with a wealth of additional marketing tools to drive awareness.
“Our working relationship with ChizComm has developed over the last year as we found more and more often Clients were coming to us for a one stop shop comms solution to delivering PR and media buying across multiple territories,” said Tony Norton, chief executive of Norton PR.
“During 2019 we carried out a number of pan-European and US based PR campaigns including in-store demo tours which led us to explore this mutually beneficial partnership where our Norton Clients can hugely benefit from the expertise and skill base ChizComm has to offer.”
“We are thrilled to make our strategic alliance with Norton PR official and work collaboratively to bring clients added strength and opportunity on an international scale,” said Harold Chizick, founder and CEO, ChizComm. “We look forward to working with Tony and the team to expand reach and impact in new and exciting ways.”
With further announcements to follow regarding Norton PR’s developing partnership strategy across both Europe and the US, the alliance with ChizComm represents the Agency’s move towards offering global PR campaign solutions within a world of shifting communication boundaries.