Koch Media’s Smart Fox names AB Gee its UK toy distribution partner

The gifting specialist Smart Fox – a Koch Media company – has appointed AB Gee as its exclusive toy distribution partner for the UK.

The agreement took effect on October 10 last year and is aimed at increasing Smart Fox’s penetration of the independent toy market. Through AB Gee, Smart Fox has already planned a programme of promotional activities throughout the year.

“This is great opportunity,” said Gary Wilson, director of sales and trade marketing UK and EIRE for Koch Media. “AB Gee has managed to remain the number one toy distributor in the UK because it has the right principles for business and I look forward to working with them.”

Adrian Holmes, head of sales for AB Gee, added: “We are delighted to be working with these new brands. We are very proud and honoured that Koch has chosen us to partner them with them and look forward to helping them achieve their full potential.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

The London Toy Company reveals its first TfL train sets made from recyclable plastic

The London Toy Company has lifted the lid on its venture into new toy categories …