The gifting specialist Smart Fox – a Koch Media company – has appointed AB Gee as its exclusive toy distribution partner for the UK.
The agreement took effect on October 10 last year and is aimed at increasing Smart Fox’s penetration of the independent toy market. Through AB Gee, Smart Fox has already planned a programme of promotional activities throughout the year.
“This is great opportunity,” said Gary Wilson, director of sales and trade marketing UK and EIRE for Koch Media. “AB Gee has managed to remain the number one toy distributor in the UK because it has the right principles for business and I look forward to working with them.”
Adrian Holmes, head of sales for AB Gee, added: “We are delighted to be working with these new brands. We are very proud and honoured that Koch has chosen us to partner them with them and look forward to helping them achieve their full potential.”