Hasbro brings G.I. Joe to mobile with new app game War on Cobra

Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games.

Launching worldwide on the App Store, Google Play, and Amazon Appstore this month, G.I. Joe: War on Cobra is boasts a series of ‘epic new missions’ and features a cast of fan-favourite heroes, villains, and vehicles taken from the 1980s animated TV series and action figure line.

“For us, G.I. Joe is more than just a brand. It’s a shared piece of cultural history that’s near and dear to fans worldwide,” said Brian Etheridge, vice president of publishing at the game developers D3 Go!

“With a proven track record in the mobile space and a passionate team of creatives, we’ve found the right partners with developer Emerald City Games to bring the fun and excitement of the world of G.I. Joe to mobile devices with this game.”

Richard Cleveland, vice president of Digital Gaming at Hasbro, added: “G.I. Joe has a long, rich history and countless fans around the world. We look forward to launching a new way for current and new fans to enjoy the brand, and know that this game brings the brand to life in a new and exciting way.”

In G.I. Joe: War on Cobra, players must choose a side and fight as the war on Cobra wages on.Players can fight for freedom and save the world from total chaos by joining the Joes, or show their might in your quest for world domination by joining the forces of Cobra.

G.I. Joe: War on Cobra includes heroes such as Duke and Snake Eyes, villains like Cobra Commander, and Storm Shadow, and vehicles like Killer W.H.A.L.E and Stinger.

In the game, players can collect Hero, Troop, Command, and Vehicle cards inspired by the classic and beloved G.I. Joe animated series and action figure toy lines, and compete with other players in PvP battles as they work their way up the ranks.

G.I. Joe: War on Cobra is available on mobile this month.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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