It’s a big year for the wooden pre-school toy specialist, Le Toy Van, who is busy making final preparation for not only 2020’s big Toy Fair season, but its own milestone celebrations, having hit its 25th anniversary this year.
Over the next 12 months, the family-run business – now a quarter of a century along its continuing international journey – will be sharing a portfolio of nw products designed to reflect the milestone occasion, including a range of bespoke pieces bearing the trade mark Le Toy Van design.
But this won’t be the only message that Le Toy Van takes into the New Year, encouraged as it is by early reception to its strive for sustainability within the entire product portfolio, the eco-conscious company will continue to pursue this very mission for the year ahead.
ToyNews grabs five minutes with Le Toy Van’s Alice King…
The New Year’s Toy Fair season is upon us, but how was business for you guys through 2019? Was it a successful Christmas period for you guys?
Alice King: Christmas time is always our busiest period, ensuring our toys make it home in time for Christmas while finalising our 2020 products and catalogue for January. That makes it hard to say how we’ve done yet – as a small business there is less time to sit back and reflect. As a general feeling we think the year’s been busy but gone smoothly so fingers crossed…
What can we expect from you guys for 2020? What is the big message for Le Toy Van for the year ahead?
2020 is a special year for us as we are celebrating our 25th anniversary. We are excited to share our products that reflect this milestone – we have designed with love bespoke pieces and elevated our traditional wooden toys whilst keeping them quintessentially Le Toy Van.
How will you guys be working to maintain your position as leaders in the category for the coming year?
We have challenged ourselves to continue creating unique, high quality wooden toys that are engaging and fun whilst working towards our plastic free ambition through sustainable practices. We know we’re not perfect yet but we’re making progress towards achieving our plastic free ambition.
How do you maintain success in a tricky category such as pre-school toys?
Our traditional wooden toys have a contemporary Le Toy Van twist, putting our own unique stamp on the toy industry. We create toys that inspire imaginative, social play that are designed to last for generations to come. Our success is also thanks to our partnerships that support our ideas and allow our toys to be accessible on an international scale.
What’s the next major step for Le Toy Van?
Celebrating 25 years and many more to come.