The iconic British railway modelling specialists, Hornby is celebrating a major milestone as it gears up the celebrations of a journey that commenced a full century ago this year.
Ready to celebrate its centenary “with a bang”, Hornby has detailed the staggered launch of a collection of anniversary products, each produced to celebrate each of the ten decades its hobby and enthusiast railway modelling business now spans.
The products will be supplied in bespoke packaging to reflect how they appeared within each of their respective eras, and each will be a limited edition. From tinplate locomotives, to die-cast vehicles, complete train sets, to gold plated locomotives, there is something that will appeal to all model railway enthusiasts as it celebrates the life-long journey that got underway back in 1920.
Alongside the range of products, there will also be a host of exciting marketing activities, including a golden ticket campaign which will offer fans the chance to win prizes such as a £500 voucher, or a seat on the Orient Express later this year, a Hornby ‘Memories’ vlog, including interviews with some of Hornby’s most dedicated customers, as well as a ‘Trip Down Memory Lane’ with some of Hornby’s longest-standing staff members.
Pulling the anniversary together and framing the 100 years campaign is the ‘Lifetime’s Journey’; a short film, showing the life of an enthusiast with a passion for Hornby trains. The video can be viewed via the Hornby Youtube channel, or watched below:
All details, including the complete 2020 product range can be found at www.hornby.com