Hasbro has revealed the first wave of its movie tie-in toy line for the DreamWorks Animation and Universal animated adventure, Trolls World Tour.
The global toymaker joins the movie’s growing portfolio of licensing partners as it prepares for its cinematic release this April. In the toy sector, Hasbro is joined by LEGO and Just Play who each have their own distinguished collections.
This year will see Hasbro launch a line of small dolls, fashion dolls, feature dolls and more, all inspired by characters and settings from the upcoming sequel to DreamWorks’ blockbusting Trolls.
The range will include Pop to Rock Poppy, a Bobble Set Assortment, Fashion Trolls Assortment, Rockin’ Shades, a Superstar Poppy, Poppy’s Microphone, Tiny Dancers Friends Pack, Tiny Dancers Greatest Hits, and Tiny Dancers Series One.
“We are excited by the response for DreamWorks Animation’s Trolls World Tour,” said Hannah Mungo, country director, UK and Ireland, UBD.
“The feel-good versatility of the brand means that it appeals to a wide range of licensees. We’re untapping potential in new categories and continue to build and refresh the categories that we successfully established for the first movie. There is already so much going on and so much more in the pipeline; it’s fair to say that the licensing programme is ready to rock.”
New categories joining the programme include fashion, food and beverage, book publishing and more.